Smoke for Mac NAB 2012 – I KNOW A SECRET! :)

Anyone who is in the industry knows that Autodesk® Smoke® software unifies professional video editing and post production on the Mac®, providing a full-featured, track-based editorial workflow, professional tools for color correction, and stunning 3D visual effects in a single application.

But what isn’t known is the news I have from an extremely reliable source!

I know a secret…

A sweet little bird told me that there will be GREAT THINGS concerning Smoke for Mac at this year’s NAB Show!  This is something you won’t want to miss!!!  If I were you, I’d make my way to the Autodesk Booth (#SL3315) first thing!!!

Autodesk® Smoke® 2012 software for Mac OS® X is a single application designed for Editorial Finishing. It provides production proven creative tools in a familiar editorial timeline workflow. The result is a powerful all-in-one finishing solution that helps you complete complex visual effects and deliver outstanding results on time and on budget. Smoke empowers your editorial workflow through support for the latest camera native formats and tight integration with popular non-linear editing applications. It helps reduce the need to rely on multiple applications and plug-ins with built-in tools for professional-level color correction, keying, and 3D compositing. By investing in Smoke you have the opportunity to build your creative reputation by taking on more challenging work and consistently delivering great creative results.

Smoke combines a proven toolset with the familiar workflow of a nonlinear editor (NLE) and features tight integration with popular nonlinear editors, native support for professional tape-based or file-based media formats, and built-in media management tools.  Work with light, media, and geometry in a true 3D creative space, as you create stunning motion effects and realistic finished results.  With out-of-the-box tools for editing and delivering stereoscopic 3D (S3D) video projects, you’ll instantly discover that interactive 3D finishing tools are at the core of Smoke the moment you use it!

Which brings us to what you’ll see at NAB 2012…

“We created Smoke to fill a void in the professional editorial and finishing market working on the Mac platform,” Marc Hamaker, Autodesk Senior Marketing Manager, Creative Finishing said, in a previous post.  “Here you had great artists using NLEs like FCP and Media Composer, that were being forced to employ too many plug-ins for simple tasks like keying – or wasting too much time moving and converting shots or entire timelines between all these different applications for color correction, compositing and so on.  Now with Smoke, editors have what is essentially a ‘super app’ on the Mac.  One that’s built on proven Autodesk creative tools allowing them to concentrate on being creative and work more efficiently in a single application that can handle everything from editorial to 3D visual effects.”

INCREDIBLE, if I had to choose a single word for the announcement!  The news is so spectacular that I’m not able to mention what it is at the moment!  Autodesk is saving that until NAB… but it’s AWESOME and I assure you that it falls into the realm of must-see/must-have!  I wish I could tell you the news… but non-disclosure prevents me at this time!  Suffice it to say – you saw it here, first!

Read My Recent, In-Depth Review with Jose Trimarchi on Autodesk Smoke

Visit the Autodesk Smoke for Mac website HERE!

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